In times before the advent of the internet, people wrote to each other, today most people email each other. The point is, people cannot live in isolation, and we always find a way to connect with other people. The success of sites like Facebook is testimony to this fact.
Facebook is much more than just connecting with old friends. There are a number of Facebook applications that are designed to make the Facebook experience more exciting and dynamic. Apps like photos and videos are commonly used by everyone, but there are hundreds of other apps available on Facebook.
Not only is it easy to find old friends, who are registered on Facebook, it is also possible to make new connections based on common friends or even on common interests. A public profile of a person can be very telling of their interests and inclinations. Of course, this is very much a choice, and what some may choose to keep private, others may have no qualms divulging!
The success of Facebook serves an enormous opportunity for developers who can create new applications, and also for marketers. Facebook is designed in such a way that content can spread in a very short period of time. Information can be splashed on thousands of Facebook home pages in a matter of seconds.
The Facebook community is so large on account of the fact that they rely on the site for privacy and for a no nonsense quality service. Although sites like Facebook do present a great opportunity, it is important to use this opportunity responsibly and effectively.



